Urim Aliu
Marketing Leader, Problem Solver & Life Long Learner.
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Current & Most Recent Experience
+Senior Marketing Manager at Alchemy
Kitchener, ON | June 2024 — Present
Reporting directly to the CEO, at Alchemy I manage a six-figure marketing budget while leading a team of three in-house marketers and two external agencies to grow both D2C and B2B channels. My mission here is to rebuild Alchemy’s digital marketing system to create scalable, automated processes that support Alchemy's growth goals.
Digital Marketing Manager at Geomate
Kitchener, ON | Sept 2023 — June 2024
Built and executed GeoMate’s go-to-market strategy to grow inbound/outbound leads for Public sector and Autonomous Driving verticals.
Growth Marketer Lead at Planitar
Waterloo, ON | Jan 2022 — Sept 2023
Oversaw multichannel digital campaigns, collaborated with agencies, and analyzed performance metrics to optimize lead generation and increase pipeline velocity.
Personal Projects
+Founder at Godspec.ai
(Feb 2025 — Present)
The SEO landscape is evolving quickly with the rise of
AI-powered search tools. As more users turn to LLM-based
platforms for everyday queries, it has become critical for
marketers to track how these tools drive traffic compared to
traditional search engines. To address this need, I developed
Godspec.ai—a platform designed to help my marketing team at
Alchemy understand and measure the impact of LLM search on our
web performance.
Founder at Communihub
(Feb 2023 — Present)
Leading the development of a full-stack SaaS platform for
Business Incubators & Membership Organizations to manage
their communities in one integrated system.
Founder at Kwkly
(June 2020 — Dec 2021)
Built and launched a scalable ecommerce app for ultra-fast
grocery and essentials delivery.
Past Work Experience
+Product Manager at Wurth Canada
Guelph, ON | Oct 2019 — June 2020
Introduced new products to market and enhanced existing lines, leveraging market trends for improved positioning.
Product Category Manager at Fastenal
Kitchener, ON | May 2015 — Sept 2019
Managed multiple product lines, supplier relationships, and oversaw domestic & international product flow for strategic categories.
Volunteer Work
+Subject Matter Expert at Conestoga College
Kitchener, ON | May 2024 — Present
Volunteering at Conestoga’s Centre for Entrepreneurship as a marketing SME, guiding entrepreneurs on go-to-market strategies to bring ideas to life.
Books I'm Reading or Recently Read
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Zero: The Biography of a Dangerous Idea by Charles Seife
Purple Cow by Seth Godin
The 5 Dysfunctions of a Team by Partick Lencioni
Napoleon The Great by Andrew Roberts
American Caesar by William Manchester
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The Fourth Turning by William Strauss and Neil Howe
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AI Super-Powers by Kai-Fu Lee
Zero to One by Peter Thiel
Sapiens by Yuval Noah Harari
Nexus by Yuval Noah Harari
Measure What Matters by John Doerr
How to Build a Car by Adrian Newey
Thinking Fast & Slow by Daniel Kahneman