Urim Aliu
Growth Leader | AI System Builder for Real Business Workflows
Current & Recent Professional Experience
+VP of Sales and Marketing at Felton
Hamilton, ON | August 2025 — Present
Reporting directly to the Board of Directors, I partner with the CEO and CFO to lead all Sales, Marketing, and Customer Success functions. I am responsible for developing and executing go-to-market strategies, optimizing customer retention, and driving revenue growth to maximize profitability and long-term company value.
Director of Marketing at Alchemy
Kitchener, ON | June 2024 — September 2025
Reporting directly to the CEO, at Alchemy I managed a six-figure marketing budget while leading a team of three in-house marketers and two external agencies to grow both D2C and B2B channels. My mission at Alchemy was to rebuild Alchemy’s marketing engine to create scalable, automated marketing processes to support Alchemy's growth goals.
Digital Marketing Manager at Geomate
Kitchener, ON | Sept 2023 — June 2024
Built and executed GeoMate’s go-to-market strategy to grow inbound/outbound leads for Public sector and Autonomous Driving verticals.
Growth Marketer Lead at Planitar
Waterloo, ON | Jan 2022 — Sept 2023
Oversaw multichannel digital campaigns, collaborated with agencies, and analyzed performance metrics to optimize lead generation and increase pipeline velocity.
AI Projects
+Voice based ordering system GodSpec
A voice-based conversational AI that handles customer orders for
pizza stores
Stack: MERN,
Tools:
Claude Sonnet 4.5, Vapi
SMS based attendance AI Hot-line-Bling
An SMS-based conversational AI for employee shift absence
reporting
Stack: MERN,
Tools:
Claude Sonnet 4.5, Twilio
An AI moderated Social Media Platform NeighboursOnly
A hyper local social media platform with AI moderations
Stack: MERN,
Tools:
Tools: Claude Sonnet 4.5, Google Oauth, Google Places
Entreprenurial Projects
+Founder at Communihub
(Feb 2023 — Present)
Leading the development of a full-stack SaaS platform for
Business Incubators & Membership Organizations to manage
their communities in one integrated system.
Founder at Kwkly
(June 2020 — Dec 2021)
Built and launched a scalable e-commerce app for ultra-fast
grocery and essentials delivery, driving rapid growth and
leading to the company’s acquisition by a competitor.
Past Work Experience
+Product Manager at Wurth Canada
Guelph, ON | Oct 2019 — June 2020
Introduced new products to market and enhanced existing lines, leveraging market trends for improved positioning.
Product Category Manager at Fastenal
Kitchener, ON | May 2015 — Sept 2019
Managed multiple product lines, supplier relationships, and oversaw domestic & international product flow for strategic categories.
Volunteer Work
+Subject Matter Expert at Conestoga College
Kitchener, ON | May 2024 — Present
Volunteering at Conestoga’s Centre for Entrepreneurship as a marketing SME, guiding entrepreneurs on go-to-market strategies to bring ideas to life.
Books I'm Reading or Recently Read
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The Sovereign Individual by James Dale Davidson, William Rees-Mogg
Crim and Punishment by Fyodor Dostoevsk
The World for Sale by Javier Blas
The Beginning of Infinity by David Deutsch
-
Zen and the Art of Motorcycle Maintenance By Rober Pirsing
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Zero: The Biography of a Dangerous Idea by Charles Seife
Napoleon The Great by Andrew Roberts
American Caesar by William Manchester
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The Fourth Turning by William Strauss and Neil Howe
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AI Super-Powers by Kai-Fu Lee
Skin in the Game by Nassim Taleb
Sapiens by Yuval Noah Harari
Nexus by Yuval Noah Harari
Measure What Matters by John Doerr
How to Build a Car by Adrian Newey